Social Media Strategy, Creative Strategy, Brand Strategy and Influencer Marketing Consultant
Storyteller and Strategic Thinker
Copywriter
Social Media Strategy, Creative Strategy, Brand Strategy and Influencer Marketing Consultant
Storyteller and Strategic Thinker
Copywriter
I’m an innovative, creative and analytical strategist with 15+ years of global experience delivering informed business solution insights through the convergence of understanding human behavior, analyzing data and cultural contagion.
With expertise in integrated strategy and the alignment of brand, social media, creative, experiential, PR, influencer marketing, consumer engagement, communications planning and media strategy, I’ve built and grown brands by distilling groundbreaking insights through inventive research, analyzing data and connecting cultural trends that foster big ideas. My insatiable cultural curiosity leads me to continuously dig deeper and uncover the unexpected.
My inspiration for all things is traveling! I’m an avid world traveler and polyglot; when I’m not home you can find me on a plane. I’ve called New York City, Paris, Amsterdam, Mexico City, Chicago, San Francisco, Madrid and Santo Domingo home.
In my spare time I love to travel, dance, read books, watch movies and documentaries, bike ride, run half marathons, drink mezcal, check out comedy shows and live music, learn new languages, visit art galleries and museums, take photos and inhale culture.
I'll start by discussing your goals and dissecting your data and analytics – defining the problem before I jump to solutions. People will engage with your brand differently on different types of media. I'll help you create the ideal media mix and audience funnel to guide visitors and potential customers toward knowing, liking and trusting your brand or business.
Brand Strategy
Social Media Strategy and Management
Influencer Marketing Strategy
Public Relations Strategy
Communications Planning Strategy
Client and Competitive Landscape Audit
Brand (brand/tone development) and Messaging Framework
Campaign Strategy and Development
Omni-Channel Marketing
Paid Media Strategy
Social media is a powerful communication channel between businesses and customers. Well crafted content will separate you from the pack. With B2C, D2C and B2B experience under my belt, I can knock out the perfect prose for every channel. I'll create real-time authentic, receptive and engaging conversation designed to inspire your target audience to convert, purchase and keep coming back for more.
Social Media Community Management and Execution
Editorial Content Creation and Production
Influencer Sourcing and Management
Copywriting (social media, website, promotional and email)
Blogging and Long-form articles
Photography
Internal, External and Crisis Communications
Excellent online marketing is a mix of compelling content and well-executed advertising. I'll manage social media and digital ad campaigns and promotions that grow audiences, shape sales funnels, generate leads, compile email databases and sell products and services. Paid media is the backbone of any customer acquisition campaign and I excel at crafting memorable and unique campaigns to engage your target prospect.
Social Media Paid Advertising
Digital Advertising
Influencer Management
Native Ad Placement
I use data to draw logical conclusions about your business and community to help you take the right next step in converting that community and hold my work accountable. Analytics setup and ongoing metrics reporting allows you to measure the impact of all marketing efforts.
Analytics and Audit Setup
Paid Media Performance
Reporting and Optimization
Site Performance Audits
Sales Performance Tracking
Trends Reporting
Ad Hoc Analysis