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marketing and publicity strategy and development

I'll start by discussing your goals and dissecting your data and analytics – defining the problem before I jump to solutions. People will engage with your brand differently on different types of media. I'll help you create the ideal media mix and audience funnel to guide visitors and potential customers toward knowing, liking and trusting your brand or business. 

  • Social Media Strategy               
  • Influencer Engagement Strategy       
  • Public Relations Strategy
  • Digital Marketing Strategy
  • Client and Competitive Landscape Audit      
  • Brand (brand/tone development) and Messaging Framework                             
  • Campaign Development
  • Omni-Channel Marketing  
  • Media Training                                         

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Social media is a powerful communication channel between businesses and customers. Well crafted content will separate you from the pack. With both B2B and B2C experience under my belt, I can knock out the perfect prose for every channel. I'll create real-time authentic, receptive and engaging conversation designed to inspire your target audience to convert, purchase and keep coming back for more.

  • Social Media Community Management and Execution
  • Editorial Planning and Posting         
  • Influencer Management           
  • Copywriting (social media, website, promotional and email)
  • Blogging and Long-form articles
  • Photography
  • Internal, External and Crisis Communications     

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paid advertising and promotion

Excellent online marketing is a mix of compelling content and well-executed advertising. I'll manage social media and digital ad campaigns and promotions that grow audiences, shape sales funnels, generate leads, compile email databases and sell products and services. Paid media is the backbone of any customer acquisition campaign and I excel at crafting memorable and unique campaigns to engage your target prospect.    

  • Social Media Paid Advertising
  • Digital Advertising
  • Blogger Outreach          
  • Media Outreach
  • Native Ad Placement       




I use data to draw logical conclusions about your business and community to help you take the right next step in converting that community and hold my work accountable. Analytics setup and ongoing metrics reporting allows you to measure the impact of all marketing efforts.

  • Analytics and Audit Setup
  • Paid Media Performance
  • Reporting and Optimization
  • Site Performance Audits    
  • Sales Performance Tracking
  • Trends Reporting
  • Ad Hoc Analysis